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That Was The Week: Buying some happy

Richard Jory, 02 March 2018

What is the perfect image for a structured product? What would you put in a brochure to reveal the utility of these sometimes rather complicated investments? Stepping aside from the parking lot of car clichés and the more contemporary mobile phone comparisons, the question becomes one of harnessing your chosen theme, which, for structured products, generally means protection, although does offer an ankle-like glimpse of extra yield.

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