That Was The Week: Buying some happy

Richard Jory, 02 March 2018

What is the perfect image for a structured product? What would you put in a brochure to reveal the utility of these sometimes rather complicated investments? Stepping aside from the parking lot of car clich├ęs and the more contemporary mobile phone comparisons, the question becomes one of harnessing your chosen theme, which, for structured products, generally means protection, although does offer an ankle-like glimpse of extra yield.

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