Around 400 respondents to this year's Asia structured products survey are expecting choppy equity markets. As a result, they would like to see more innovation, but they are also demanding a better quality of service from product providers. In part 1 of two articles analysing the survey results, the buyside mood and the outlook for equity-linked products is revealed. Volatility is the most popular word in this year's awards survey, closely followed by principal and protection. Innovation showed

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