Words have been a boon and a curse for structured products. They have allowed an exotic array of product names that either reveal the headline of an investment story and they have baffled and confused investors who often have no idea that they are being sold the same product by two different product providers. The endless conundrum has stalled homogeneity of even flow product and, frankly, have held the industry back. Don't think this is a secret, all corners of the world that have been touched

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