That Was The Week: So how do you double the size of the market?

Amazingly the difference in opinion about whether US banks can issue enough structured products to feed a doubling in the size of the market is moot. Further bafflement exists in the capacity of retail investors to understand structured products and the perception of the fear that retail investors have when presented with, say, a Phoenix autocallable. In the first case, with issuance, the argument against is that, since Dodd Frank there is and will be less issuer appetite. But that argument is