The new chief executive of the Swiss firm, a veteran of the ETP industry, talks about shifting from an exchange to crypto structured products provider.

Tommy Fransson ( pictured ), the former deputy CEO at the Nordic Growth Market (NGM) and head of the Nordic Derivatives Exchange is the latest example of executives from the industry transitioning to the digital space. He left the exchange at the end of 2021 to join Swiss-based crypto exchange-traded products provider Valour Structured Products after almost 15 years of service. He replaced Diana Biggs , who moved to DeFi Technologies, Valour's parent company, to take on the role of chief strate

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