French distributors are betting on the open architecture approach and the capital protection profile of structured products to continue growing the retail market. SRP looks at the benefits of open architecture and profit-motivated retraction, which has long been part of the distribution of structured products in France.
The first, and currently prevailing, logic of distribution in the French market is the open architecture approach, according to Pierre Guys (pictured) , founding partner at Zenith Capital . “It is embodied by the historic banking players (who both issue and distribute), but is also the logic of distributors who, independent from banks and insurance companies, engage in the same optic of pushing the asset class,” says Guys, noting that, whether independent and not, French distributor
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