Cardif Assurance Vie plans to launch at least six structured products in Taiwan this year, said the French firm's general manager, Ruth Wu.
Wu told Taipei journalists the company aims to expand its overall premiums by 20% through sales of protection and investment-linked insurance products. The firm, which is part of BNP Paribas, expects gross written premiums to reach NT$480m ($16.3m) this year, up from NT$400m ($13.8m) in 2010.
"Our business strategy is simple," said Wu. "For people with deposits in banks, we can sell them investment-linked products. For those with loans, we can promote protection policies."
She said Cardif will focus on its products in the near future, raising its penetration rate from 15% to 40% within three years.
Cardif Taiwan sells its unit-linked policies in conjunction with Taishin International Bank, Chinatrust Commercial Bank and Ta Chong Bankin.