Voya Financial is the latest US insurance company to register an annuity product with structured product-like features with the US Securities & Exchange Commission (SEC). This follows on the heels of structured annuities marketed over the last few years by Axa Equitable Life Insurance Co., Allianz Insurance Company, CUNA Mutual Group and MetLife Inc. Voya’s PotentialPlus Annuity was registered on May 30, under the firm’s predecessor brand name ING, and under the ING USA Annuity and Life Ins