As part of a series of interviews with regional and global heads of equity derivatives, SRP spoke to Alain Alev, head of structured equity derivatives sales, Europe, Middle East and Africa (EMEA) at HSBC, about business models, market challenges and opportunities in the structured products market. Cross-asset or specialist product - which business model does HSBC favour? There are really two different ways to approach this business. Either the organisation is specialised by product and as