Sales of registered indexed linked annuity (Rila) is up 20% while fixed index annuity (FIAs) slows down year-on-year.
Rila products generated US$17.4 billion in sales in the first quarter of 2025 in the US market, a 20% increase for the first quarter year-on-year (YoY) while FIAs recorded a three percent decline in sales at US$27.8 billion, according to the latest U.S. Individual Annuity Sales Survey by Limra, which represents 85% of the total annuity market. We continue to see new companies enter the Rila market, driving product innovation and expanding distribution - Keith Golembiewski Together they