Indexed universal life sales increased by nearly a third in Q2 2025 year-on-year, a record high.
The US individual life insurance market has reached a new height in sales driven by indexed universal life (IUL) products in the second quarter of the year, according to Limra’s retail life insurance sales survey results released on Thursday (11 September), which represent 80% of the US market . IUL sales remain a driving force in the US life insurance market - Sean Grindall, Limra Total new annualised premium rose by 13% year-on-year (YoY) to US$4.5 billion, while the numb