By improving education, access, and adviser engagement, the industry can help more people benefit from ETFs and build resilient portfolios
New research from the Investment Association (IA) and Opinium reveals significant opportunities for expanding the adoption of exchange-traded funds (ETFs) among UK retail investors. While ETFs are currently favoured by younger, male, and higher-income individuals, the findings suggest that broader awareness and accessibility could unlock growth across a more diverse investor base. As more UK adults begin investing, interest in ETFs is rising, particularly among younger investors. However,