Limra projects full-year annuity sales to exceed US$450 billion despite rate cut headwinds
US annuity sales reached a record US$119.3b in the third quarter of 2025, marking the eighth consecutive quarter of sales exceeding US$ 100 b , according to preliminary data from L imra ’s US Individual Annuity Sales Survey. R ila sales for the first three quarters stood at US$ 57.3 b illio n, up 18% from the previous year Year-to-date (YTD) sales climbed to US$345 billion, a 4% increase from the same period in 2024, making it the highest nine-month total on re