A new study by Schwab Asset Management shows rising retail interest in cost-efficient, flexible investment strategies.

A study conducted by Schwab Asset Management (Schwab), titled ‘ETFs and Beyond’, has found a sharp rise in exchange-traded fund (ETF) adoption among retail investors. Nearly half (45%) of ETF investors are interested in learning more, up from 38% in 2024 The study was conducted between 25 July and 14 August, and the findings were released on 6 November. Most ETF investors (66%) who were surveyed for this study had started investing in ETFs within the past five years. According t