Variable universal life (VUL) saw the sharpest increase, with new premium up 46% to US$751m in the quarter, while indexed universal life (IUL) premium exceeded US$1 billion.
Individual life insurance sales in the U S posted double-digit growth in both premium and policy count during the third quarter of 2025, covering 80% of the total life insurance market, according to preliminary data from Limra (Life Insurance Marketing and Research Association). The total new annualised premiums rose 16% year on year to US$4.3 b illio n The total new annualised premiums rose 16% year on year to US$4.3 b illio n, while the number of policies sold increased 10% i