With US$19.9 billion in sales in Q3 25, structured annuities have grown by almost 25% year on year.

Total annuity sales reached US$117 billion, according to Wink’s Sales and Market Report, marking a 1.8% increase from the previous quarter and 1.5% rise year-on-year (YoY). Deferred annuities accounted for US$113.2 billion, which Wink noted as a record since tracking began, up 1.4% quarter-on-quarter and 2.0% YoY. The innovation that I am seeing in the indexed annuity market is incredible - Sheryl Moore Athene USA led overall annuity sales with a 9.1% market share, followed by Nationwi