Kraken opened an exclusive VIP programme for high-net-worth clients, offering personalised service and direct access to expertise.

Kraken has launched Kraken VIP, a private, invitation-only programme aimed at ultra-high net worth (UHNI) individuals and large-scale crypto traders seeking a more personalised service offering. The programme also offers early access to new products and features The crypto exchange said the programme, which has been in development since 2018 and previously operated through a private pilot, is now being opened more widely following what it described as strong engagement and retention results.