Sales activities at Athene remain robust despite the overall decline; majority of the top 20 Rila carriers are poised to reach their last year’s record.

In Q3 2025, fixed indexed annuity (FIA) sales fell six percent year-on-year (YoY) to US$33.2 billion, according to results from Limra’s latest US Individual Annuity Sales Survey released on Tuesday (9 December). This added up to US$93.8 billion in the first nine months, down one percent from a year ago, forming 72.4% of the record set in 2024. Meanwhile, registered index-linked annuities (Rila) retained their momentum logging another quarterly sales record at US$20.7 billion in Q3 2