Developed with MKT Media Stats and academic partners, the strategy underpins a new US fixed indexed annuity and highlights growing interest in alternative data and diversification beyond US equities.

MSCI has expanded its use of alternative data with the launch of the MSCI MKT MediaStats Multi-Asset Index, a strategy that dynamically allocates across asset classes based on real-time analysis of global media coverage to capture shifts in investor sentiment. News sentiment is not a traditional factor, but it is clearly an increasingly important driver of performance -  Stéphane Mattatia   The index, co-created with MKT Media Stats and Professor Ronnie Sadka of Boston Colle