Strong appetite for private markets contrasts with limited exposure to gold, crypto and infrastructure.
Family office demand for alternative assets continues to reshape global allocation patterns, with private markets, real assets and selective hedging exposures becoming critical to long- term strategies, according to JPMorgan Private Bank’s 2026 Global Family Office Report. Family offices are consolidating alternatives as a strategic pillar alongside public equities According to the report, family offices are consolidating alternatives as a strategic pil