ETFs are shifting from short-term proxies to core portfolio components, with structured strategies and liquid alternatives driving the next wave of innovation.

Thematic ETFs are no longer “ticker-first, strategy-later” products. Instead, they are evolving into structurally differentiated portfolio building blocks, according to Cullen Rogers, CIO of Wedbush Fund Advisers, speaking on ETF TV with hosts Margareta Hricova and Deborah Fuhr. We don’t want gimmicky solutions. We want to try to find real differentiated pieces, whether it’s exposure or structure or concept - Cullen Rogers “I think Thematic ETFs have changed a l