Cerulli research showed 81% of institutional sales teams now use artificial intelligence (AI) to streamline requests for proposals (RFP) content and automate responses.
Institutional asset managers are increasingly turning to AI to handle RFPs, as firms look for ways to improve efficiency and accuracy, according to new research from Cerulli. AI is being applied across multiple stages of the sales process RFPs remain central to institutional sales and client servicing, but they continue to demand significant time and resources. Cerulli’s latest Cerulli Edge-US Institutional Edition finds that 81% of institutional sales and service teams now use AI to g