Proposed amendments would let firms include forward-looking return estimates in retail communications for the first time in decades, subject to strict guardrails.
The Financial Industry Regulatory Authority (Finra) has filed proposed amendments to Rule 2210 in SR-FINRA-2026-004 that could significantly reshape how broker-dealers communicate projected investment outcomes to retail investors. The US regulator is proposing to allow members to include ‘projected performance’ and ‘targeted returns’ in retail communications Rule 2210, which governs communications with the public, has historically restricted forward-looking performanc