The insurance product hit new quarterly and annual sales records in 2025.
In Q4 2025, indexed universal life (IUL) new annualized premium came to US$1.3 billion, up 12% year-over-year (YoY). IUL policy count jumped 13% in the quarter, according to preliminary results from Limra’s individual life insurance sales survey. IUL sales continue to be a bulwark for the individual life insurance sales market - Karen Terry, Limra For the year, IUL new premium totalled a record high US$4.5 billion, 17% higher than 2024 results. Policy sales increased 8% over 2024 level