The survey highlighted strong growth expectations for exchange-traded fund (ETFs) over the next decade.

The global ETF assets under management (AUM) could reach US$35 trillion by 2030, according to a global report by PwC. Global ETF assets recorded an annual growth rate of 33% in 2025  The report, based on a survey of 72 industry executives, found that more than one-third of respondents expect global ETF assets to reach US$35 trillion or more by June 2030, while nearly 70% expect the total to reach at least US$30 trillion by the end of the decade. The findings follow strong recent growth