The launch comes as a response to mounting pressure from the Financial Conduct Authority (FCA) to move beyond readability metrics and demonstrate that retail investors genuinely understand financial products under Consumer Duty.
A new UK platform, Customer Understanding Exchange (CUE), has launched as the Financial Conduct Authority highlights shortcomings in how firms evidence whether retail clients truly understand financial products and how financial firms demonstrate compliance with Consumer Duty requirements. CUE was built to help firms move beyond opinion-based reviews and towards something more structured, scalable and evidence-based - Zak de Mariveles CUE enters the market against the backdrop of the FCA&rsq