Prudential and Sammons Financial lost the most market share for Rilas and FIAs, respectively, among the top 10 carriers in 2025.
Registered index-linked annuity (Rila) sales set new quarterly and annual sales records last year. In Q4 2025, Rila sales were US$22.1 billion, 23% higher than the prior year, according to Limra’s US Individual Annuity Sales Survey, which represents 93% of the total US annuity market. This year, all distribution channels recorded double-digit growth and full-service national broker dealers’ Rila sales jumped 30% - Keith Golembiewski, Limra In 2025, Rila sales increased 20%