Asset owners in North America are increasing exchange traded fund (ETF) allocations, with growing interest in active strategies.
Institutional investors in North America have significantly expanded their use of ETFs over the past five years, according to new research by Cerulli Associates in collaboration with Invesco Ltd. ETF usage among institutional asset owners nearly doubled between 2020 and 2025 The study found that ETF usage among institutional asset owners nearly doubled between 2020 and 2025, with total holdings reaching around US$337 billion. Growth over this period stood at a 14.4% compound annual rate, com