ETFs, structured products and broader alternatives remain less understood, highlighting room for the industry to engage earlier in the investor journey.
Investing has become a family matter with teens looking to invest directly and their parents wanting them to start out the right way, according to the ‘2026 Schwab Teen Investing Survey’ research by Charles Schwab. Investing has never been more accessible, and we are seeing people start earlier than ever - Jonathan Craig The online survey, released on 28 April, was conducted by Logica Research from 13 October 2025 - 27 October 2025 among a national sample of 2,000 Americans