Active exchange-traded funds (ETFs) dominated new product launches in 2025, with issuers planning to maintain the pace this year, the report showed.
ETF launches continued to outnumber fund closures in 2025, according to the latest Cerulli Edge – U.S. Product Development Edition . Active ETFs accounted for 953 new launches in 2025 The number of ETF strategies in the market increased from 2,692 in 2021 to nearly 5,000 by the end of 2025. Active ETFs accounted for 953 new launches in 2025, representing 84% of all ETFs introduced during the year. This compares with 797 ETF launches in 2021, including 308 active strategies. According