The consultation comes amid a wave of increasingly sophisticated ETF launches, including defined outcome, covered call and autocallable products, which have blurred the boundaries between traditional ETFs and structured investments.

The US Securities and Exchange Commission (SEC) has launched a public consultation on exchange-traded funds (ETFs) investing in innovative asset classes or using novel investment strategies as the regulator looks to balance product innovation with investor protection. Exchange-traded funds are a tremendous success story - Brian Daly, SEC The request for comment seeks industry feedback on whether the existing regulatory framework can continue to accommodate the rapid evolution of the ETF mark