Binance research has found that Gen Z investors are entering financial markets earlier than previous generations and make up the largest user group across the firm's traditional finance products.
Binance Research has published a report examining investment behaviour among users of its traditional finance (TradFi) products, with findings showing that Gen Z accounts for a significant share of activity across the platform. Gen Z represents 44% of users of Binance Direct Stocks and bStocks products According to the report, Gen Z represents 44% of users of Binance Direct Stocks and bStocks products, while approximately 45% of TradFi Perpetuals users belong to the same age group. Among use