The latest survey from Limra shows policy sales rose faster than premium growth in Q2, helping extend the US life insurance market's growth trend.
US life insurance sales maintained momentum in the second quarter of 2026, with total annualised weighted excess premium (AWEP) rising three percent year-on-year to US$4.7 billion, according to Limra. Policy sales were largely unchanged from a year earlier Policy sales climbed eight percent, outpacing premium growth and signalling stronger consumer demand for life insurance protection. ‘The individual life insurance market extended its growth in the second quarter, powered by whole li