The change, effective November, unifies the firm under a single global identity while retaining existing product brands.
Frankfurt-based DWS Group GmbH & Co. (DWS) will adopt Deutsche Asset Management as its new global brand identity, with the change set to take effect in early November. The product brands will remain unchanged and continue to operate under the Deutsche Asset Management umbrella The firm stated that the new identity was intended to reflect its growth ambitions, strengthen international recognition and reinforce its positioning as a ‘Gateway to Europe’ for global investors. The