The survey data show growing interest in emerging markets, thematic strategies and harder to access exposures.

Active exchange-traded funds (ETFs) are firmly in the mainstream and set for further expansion, according to MSCI’s ETF Intelligence Survey 2026 released on 14 September. The study also found that passive ETF allocations were set to rise The survey, which included 450 advisers across the US and Europe, reported that 87% of respondents already invested in active ETFs, while 71% expected to increase their use over the next two years. The study also found that passive ETF allocations wer