A study by SIX and Crisil Coalition Greenwich found that growing artificial intelligence (AI) adoption is increasing demand for trusted, transparent market data, while firms also seek greater flexibility, performance and value from providers.

Growing adoption of AI is placing greater demands on market data providers, with financial firms increasingly focused on data quality, provenance and governance, according to a study by SIX and Crisil Coalition Greenwich. AI is now firmly on the industry agenda The annual Market Data Study surveyed 73 buy-side and sell-side firms across the US, UK and Europe between May and June, spanning asset managers, wealth managers, private banks, investment banks and broker-dealers. The research e