The platform aims to expand beyond the Iowa-based firm’s core insurance and annuity lines, targeting growth in the independent and hybrid registered investment advisory (RIA) segment.

Sammons Financial Group (Sammons) has launched a new wealth advisory holding firm Criterion, as it expands beyond its core insurance and annuity businesses. The Criterion family now oversees more than US$27 billion in assets in the US wealth management and advisory marketplace The platform brings together three national advisory firms: Beacon Capital Management, NorthRock Partners and Wealthcare. The firm’s strategy centres on addressing the evolving needs of financial advisers and th