The research revealed that self-directed investors are turning to both financial creators and AI for investment research and idea generation.

A new study from Global X Investments Canada and National Bank Direct Brokerage f ound that Canadian DIY investors are increasingly combining financial creators and AI to build their knowledge, discover investment ideas and test their own thinking.     The research show ed that 84% of surveyed DIY investors either watch “ finfluencers” - financial creators or use AI for investing. To be more specific, 77% of surveyed Canadians watch financial creators at least occasiona