The US firm is positioning its BFLB strategy as an actively managed alternative to defined-outcome ETFs that use fixed reset dates.

BufferLABS has identified a weakness in traditional defined-outcome ETFs, which it is seeking to address with an actively managed strategy refreshing its options exposure in accordance with changes in market conditions. We want to make sure the exposure we have to the market in terms of upside participation and downside protection is well managed - Erik Orgard In October 2025, the BufferLABS US Equity Dynamic Buffer ETF (BFLB) was launched, employing what the firm refers to as a “defin