Swiss Banque Cantonale Vaudoise (BCV) Group has announced that its pioneering online trading platform e-SIDER, which was launched in 1999 and provides services to over 55,000 users, is changing its name to TradeDirect, following a make-over and a new pricing structure.
TradeDirect will offer search and analysis tools specifically designed for structured products and warrants including a 'search wizard' for quick searches; an 'advanced search' with more than 150 different criteria for searching warrants and structured products; and a 'search by the product categories drawn up by the Swiss Structure Products Association (SSPA)' to allow investors and advisers to narrow product searches according to various risk criteria.
A BCV spokesperson told SRP that the move responds to the bank's strategy to increase its market share, "particularly in German-speaking Switzerland where a major advertising campaign will be launched from next week."
The bank will reduce prices and administration fees, and there will be no fees for online cash transfers between TradeDirect and Swiss accounts.
TradeDirect will continue to enable clients to manage cash accounts in Swiss francs, US dollars and euros, as well as providing real-time quotes for the three main Swiss stock markets: SIX Swiss Exchange, SIX Swiss Blue Chip Segment and Scoach.
TradeDirect will also provide through its partner theScreener, recommendations and information on the risks involved for over 5,000 securities, as well as access to 25 online stock exchanges and over 100,000 products.