Marc El Asmar, global head of sales, cross-asset solutions, at Société Générale Corporate & Investment Banking (CIB), spoke to SRP about the bank’s structured products DNA and how building a cross-asset solutions business put the French bank at the forefront of the structured products industry. Is the consolidation of the industry a result of the regulatory overhaul or is it a natural evolution? It is a combination of both but we know for a fact that the Prospectus Directive (PD) drove some