Crossbridge Capital, an independent wealth management firm which provides investment solutions for ultra-high net worth families, is set to roll out Singapore's first digital advisory platform for accredited investors.
The platform is being developed in collaboration with asset management and technology firms, including Bambu and Pershing, a BNY Mellon company, and is designed to 'enable users to take control of their investments and seamlessly access and manage tailored products chosen to match their investment profile and objectives'.
The platform launch is being spearheaded by Charlie O'Flaherty (pictured) partner and head of digital strategy & distribution at Crossbridge Capital. O'Flaherty is a seasoned structured products professional who has held senior structuring, funding, and strategy roles in the US at Bank of Ireland, ABN Amro and Incapital. He joined Crossbridge in 2015.
'We are confident that our digital solution, will be very attractive for accredited Singaporean investors and US expatriates in Singapore who are finding it increasingly difficult to access investment and savings products while living overseas,' said O'Flaherty in a statement. 'Our collaboration with Pershing will enable us to offer the same bespoke investment solutions to US expatriates that our other high net worth clients enjoy.'
According to O'Flaherty, the new platform is a digital wealth solution that is 'fresh, intuitive and transparent' and is backed by the 'human expertise' of Crossbridge Capital's wealth advisers. 'Our aim is to demystify investing for the uninitiated and to make it hassle-free for more sophisticated investors,' said O'Flaherty.
The advisory platform which is being developed by B2B platform provider Bambu will launch later this year in Singapore, and will provide 'easy-to-use' personalized investment solutions developed in partnership with an undisclosed top tier structured investments and financial technology provider, as well as a leading global investment research company. The platform will also act as a hub for future expansion into other markets.
Additionally, clients' assets and funds will be cleared and held with Pershing, part of BNY Mellon, one of the world's largest custodians with US$29.5tr under custody, which will also provide US tax reporting as part of its suite of services. This service is targeted at 'under-served' US expatriate investors living in Singapore, as well as at other accredited expatriates and Singaporean investors.
Tarek Khlat, co-founder and group chief executive officer, Crossbridge Capital, said that Crossbridge Capital provides independent and client-centred advice to wealthy investors, backed by access to strong partners and intelligent investment solutions.
'Our new digital platform will bring the same philosophy but to a wider audience,' said Khlat. 'It empowers clients to utilise the latest technology to manage their investments in their own time and without the high fees of traditional operators.'
According to Khlat, history has shown that technology can help people invest smarter. 'We are bringing together the human investment talent that we have in-house with the latest technology to enhance our service offering to clients and ultimately provide outperformance with lower risk,' said Khlat.
Established in 2008, Crossbridge Capital is an independent wealth advisor with approximately US$3bn from entrepreneurs and families under supervision. The company is regulated in multiple markets and has offices in London, Singapore, Monaco and Malta. Crossbridge Capital is backed by Julius Baer - an active provider of structured products in Europe and Asia-Pacific via its wealth management franchises, and Banque Audi Suisse - a private bank offering discretionary portfolio management and investment advisory including capital-guaranteed notes, structured products and tailor-made strategies.
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