SRP Indexed Insurance personality of the year 2019: Professor Robert Shiller

How did you become involved in the annuities market? Professor Robert Shiller : Let me give you some background before I answer your question properly. I've been involved for many years in thinking how we can improve our economic institutions to manage individual risks better. We have a fine financial theory, but the application is difficult and getting people to do the right thing is also difficult. This goes back to a book I wrote in 1993 called Macro Markets: Creating Institutions for Manag