Catering to a growing need for innovative annuity products, life insurance company Great American Life became the second insurance carrier to be incorporated to SIMON’s insurtech annuities platform for wealth managers, in January of this year.
The partnership follows Great American’s collaboration with Raymond James in mid-2019, which birthed the only annuity on the market that offers crediting strategies with both upside and downside participation rates. SRP spoke to Joe Maringer ( pictured ), senior vice president at Great American Life, about the firm’s approach to the evolution of the annuities market, attitudes towards multi-dealer platforms, and the firm’s market outlook. How has Great American approach
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