The start-up was founded in 2012 by former Microsoft executive Hardeep Walia (pictured) and entered the US structured products market in 2016 as a provider of thematic underlyings via a partnership with Goldman Sachs.

Broker-dealer Motif Investing, the US platform offering digital, social and thematic investing services, has announced that it is shutting down and plans to transfer client accounts to brokerage firm Folio Investing on 20 May 2020. The firm will ‘cease to serve as index provider for the Motif Capital Aging of America 7 ER Index, the Motif Capital National Defense 7 ER Index, the Motif Capital National Defense Price Return Index and the Motif Capital Artificial Intelligence 8 ER Index’. Accord

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