The Swiss Structured Product Association (SSPA) is sharpening its public profile by using the association's English name as its new brand and logo, in a move to give ‘itself a clearer positioning’.
The new profile also reflects the innovative power and diversity of the association, whose members cover the entire industry value chain. Since its foundation in 2006, the association has developed steadily and today has 40 members ranging from issuers, trading platforms and buy-side to brokers and partners. Parallel to the rebranding, the Swiss trade body is launching a new website offering ‘tailormade information on structured products and their features as well as the range of possible
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