The index is the first to be founded on Pr. Roger Ibbotson's behavioural finance research, which found that investors could achieve higher returns with less risk by removing overly popular and overly volatile stocks.

As the summer holidays came to an end, economist Prof. Roger Ibbotson rang the closing bell on the New York Stock Exchange (NYSE)  alongside Annexus CEO and co-founder Ron Shurts. This is the second time that Prof. Ibbotson rang the bell of the NYSE in celebration of six years of the NYSE Zebra Edge Index. The first time was when the index was launched in 2016. The appeal of the index within the insurance framework is that it allows the insurer to offer capital protection and leveraging t

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