A group of five panellists discussed innovation and customisation in the RILA and FIA markets during the SRP Americas 2023 Conference, held in Chicago on 27 September.

At Lincoln Financial Group, customised indices, which are its differentiator in the registered index-linked annuity (RILA) market, have worked out really well, according to Del Campbell (pictured) , vice president, head of variable annuity product development. So much of the value of the RILA is the simplicity – in the buffer and the floor -  Igor Zamkovsky, BlackRock “We leverage a couple of custom indices… [that] already existed in the retail world,” said Camp

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