Record equity markets and continued demand for principal protection drove US annuity sales to an all-time quarterly high.

Total US annuity sales rose four percent year-on-year to a record US$123.9bn in the second quarter of 2026, marking the 11th consecutive quarter in which sales exceeded US$100bn, according to Limra's latest US Individual Annuity Sales Survey. Global tensions, market volatility and rising interest rates drove demand that lifted all major products - Bryan Hodgens First-half sales reached a record US$231.3bn, up two percent from the same period in 2025. Bryan Hodgens (pictured), senior vice pr