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Limra

Products
Limra: FIA sales drop in Q3, Rila projected to expand through 2028

10 Dec 2025

Limra: FIA sales drop in Q3, Rila projected to expand through 2028

Sales activities at Athene remain robust despite the overall decline; majority of the top 20 Rila carriers are poised to reach their last year’s record.

Market
Indexed annuities lead strong US life insurance sales growth in Q3: Limra

05 Dec 2025

Indexed annuities lead strong US life insurance sales growth in Q3: Limra

Limra reports indexed universal life (IUL) premium up 16% in Q3 and 19% year to date, supported by strong equity markets and simplified products.

Market
US individual life insurance sales record strong growth: Limra

17 Nov 2025

US individual life insurance sales record strong growth: Limra

Variable universal life (VUL) saw the sharpest increase, with new premium up 46% to US$751m in the quarter, while indexed universal life (IUL) premium exceeded US$1 billion.

Market
IUL drives US life insurance to new heights: Limra survey

12 Sep 2025

IUL drives US life insurance to new heights: Limra survey

Indexed universal life sales increased by nearly a third in Q2 2025 year-on-year, a record high.

Market
US indexed annuities sales hit record US$52bn in Q2 2025

11 Sep 2025

US indexed annuities sales hit record US$52bn in Q2 2025

Sales of Rilas increased by 15% YoY while those for FIAs rebounded.

Market
Annuities roundup: Rila sales climb 20% in Q2 2025

30 Jul 2025

Annuities roundup: Rila sales climb 20% in Q2 2025

Also, Hong Kong welcomes more indexed universal life (IUL); Revol One Financial brings new FIA; two insurers partner on distribution; AllianceBernstein adds Pacific Life.

Products
US indexed annuities hit US$45bn in Q1 2025

20 Jun 2025

US indexed annuities hit US$45bn in Q1 2025

Sales of registered indexed linked annuity (Rila) is up 20% while fixed index annuity (FIAs) slows down year-on-year.

Products
Annuities roundup: Ibexis introduces prop indices designed by UBS, Barclays

14 Jan 2025

Annuities roundup: Ibexis introduces prop indices designed by UBS, Barclays

Plus: Global Atlantic brings another Rila; Limra forecasts FIAs slowdown; Salt Financial unveils best index performers; Milliman finds sharp increases in surrender rates.

Market
FIA, Rila sold US$53bn in Q3 24, Allianz sales balloon

26 Nov 2024

FIA, Rila sold US$53bn in Q3 24, Allianz sales balloon

The US indexed annuity sales are again in record territory. Allianz, AuguStar, Lincoln blossom while Security Benefit and Symetra are in the shadow by sales.

Products
Indexed annuities hit new heights, Rila sales up 44%

29 Aug 2024

Indexed annuities hit new heights, Rila sales up 44%

Despite the growth, two leading US insurance carriers have seen their sales noticeably decline amid increasing competition.

Products
Annuities: IUL sales reach US$913m in Q2

21 Aug 2024

Annuities: IUL sales reach US$913m in Q2

The latest US indexed universal life (IUL) sales are out; we also showcase several product launches by Sammons, Nassau and Revol One.

Products
Annuities: Limra – IUL premium up 4% in Q1

20 May 2024

Annuities: Limra – IUL premium up 4% in Q1

In this annuities roundup, we look at how indexed universal life (IUL) sales have fared in Q1 as well as the latest offerings from Revol One, Sammons Financial, Jackson National and Allianz Life.